Who We Are

Since 1923 I wear you..

Located in the heart of Rivoli's historic center, Vialescarpe focuses on design and innovation in Italy and Europe, meeting the needs of shopaholics and women of all ages who are fashion-conscious, but above all, environmentally conscious, and care about reusing materials and recycling.

Vialescarpe: our history

VialeScarpe, unconventional and sustainable women's fashion

VialeScarpe is a women's clothing and accessories boutique founded in Turin and now also active online, offering original, sustainable, and creative fashion. With three generations in the industry, we have chosen to evolve towards unconventional women's fashion , attentive to the environment, ethics, and personal style.

Ethical women's fashion: our vision

Alternative and unique women's clothing

Sustainable fashion accessories , selected by ethical brands

Garments made from recycled materials or made according to fair trade principles

We believe in fashion that respects the planet, people, and freedom of expression. Our collection is designed for women of all ages who love to stand out and make informed choices.

A story that starts in Turin

VialeScarpe was founded in the early 1900s among the local markets of Turin. After decades of operating in brick-and-mortar stores, we evolved online: in 2000, VialeScarpe.com was launched, one of the first online women's fashion stores in Italy . Since then, we've served thousands of customers across Europe, always offering new and original products.

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A new way of experiencing fashion

Today, our focus is no longer solely on Made in Italy. We collaborate with independent Italian and international brands , favoring:

Artisanal productions

Ethical and transparent supply chains

Quality and originality, beyond homologation

The result is a multi-brand proposal that combines sustainable fashion and creative design .

Our boutique in Rivoli

Since 2016, we've also been present in the heart of Rivoli 's historic center, on Via Piol. Our store is a welcoming, informal space where customers can discover and try on items, receive personalized advice, and enjoy an authentic shopping experience.

What you'll find at VialeScarpe

Casual and original women's clothing

Eco-friendly and creative fashion accessories

Fair trade and recycled products

Attentive and competent customer service

An easy, safe and fast online store

Why choose us

Choose VialeScarpe if you are looking for:

Unconventional women's fashion

An alternative to big brands and marketplaces

Ethical, conscious and accessible shopping

Visit our boutique or discover all the latest news on vialescarpe.com .

Dress uniquely, choose consciously.